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Applause emojis for Lumiara’s branding skills and a blushing smiley for Beauty of Joseon’s top-searched glow serum.
July 2, 2023
By: Lianna Albrizio
Associate Editor
Lumiara and Beauty of Joseon are the top-growing skincare brands searched in the US, according to New York City-based beauty trend tracker Spate. Lumiara has an average of 1.3K monthly searches alongside skincare, indicating relatively low search volume, and they are experiencing a year-over-year (YoY) growth of +663.0%. Interestingly, no one is searching for anything specific, but for the brand name Lumiara, highlighting the power of good branding. On the other hand, Beauty ...
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